News

TM Forum and AWS empower generative AI maturity for CSPs with GAMIT

In the rapidly evolving landscape of telecommunications, staying ahead now demands much more than just technological adoption. It requires strategic foresight, robust planning, and an informed understanding of future trends.

In recognition of this, TM Forum has joined forces with Amazon Web Services (AWS) to introduce the Generative AI Maturity Interactive Tool (GAMIT). This cutting-edge initiative is set to revolutionise the way communication service providers (CSPs) evaluate, strategise, and implement generative AI solutions.

At its core, GAMIT is a transformative guide designed to empower CSPs, helping them transition from conventional operations to AI-driven, customer-centric enterprises.

Why do CSPs even need generative AI?

Telecommunications has long been the backbone of global connectivity, but the industry faces mounting challenges.

Stagnant revenues, fierce competition, and escalating customer expectations demand innovative approaches. Generative AI, with its ability to create, adapt, and predict, offers CSPs the user-friendly tools to transform their operations and unlock new revenue streams.

However, integrating such advanced technology is not without its hurdles. CSPs must grapple with questions of scalability, operational readiness, and regulatory compliance. This is where GAMIT steps in, providing a structured approach to evaluate and overcome these challenges.

The key benefits of generative AI for CSPs:

Customer experience enhancement: Personalised interactions, AI-driven chatbots, and predictive customer service solutions
Operational efficiency: Automation of network operations, proactive fault management, and optimisation of resource allocation
New revenue streams: AI-enabled services, such as smart connectivity, immersive gaming, and AI-powered data analytics, can be highly valuable
Innovation at scale: Driving 5G and internet of things (IoT) integration with smarter, faster decision-making capabilities

Introducing GAMIT: The strategic enabler

GAMIT is a game-changer. Jointly developed by TM Forum and AWS, it aims to provide CSPs with an intuitive, actionable framework for adopting AI.

But what exactly is it?

An interactive, cloud-based tool designed to help CSPs assess their readiness for generative AI, GAMIT evaluates organisational capabilities across multiple dimensions. This includes technology infrastructure, talent readiness, governance frameworks, and operational strategy.

Key features include:

Comprehensive maturity assessment: Evaluates a CSP’s current state and identifies gaps
Custom roadmaps: Provides actionable next steps tailored to the organisation’s unique needs
Strategic insights: Offers guidance on maximising AI’s impact, aligned with industry benchmarks and best practices

Scalability focus: Ensures CSPs can expand AI solutions seamlessly across operations

Breaking down GAMIT’s value proposition

GAMIT is more than just a diagnostic tool; it is a strategic enabler that aligns AI adoption with tangible business outcomes. This provides significant value in four key areas:

1. Structured AI adoption

One of the most significant barriers to AI integration is the lack of a clear roadmap. GAMIT helps CSPs demystify the complexity of AI, breaking down the process into manageable steps. By doing so, it transforms ambiguity into actionable strategy.

2. Building scalable infrastructure

A critical component of AI maturity is the ability to scale. GAMIT emphasises creating a flexible infrastructure capable of handling the exponential growth in data and complexity as AI becomes an integral part of operations.

3. Driving ROI and efficiency

AI adoption often stalls due to unclear return on investment (ROI). GAMIT provides CSPs with industry-specific benchmarks and predictive insights, enabling them to justify investments and prioritise initiatives with the highest potential impact.

4. Ensuring ethical and regulatory compliance

Generative AI raises ethical and regulatory concerns, particularly in data-intensive industries such as telecommunications. GAMIT helps CSPs establish robust governance frameworks, ensuring AI applications are transparent, fair, and compliant with global standards.

Real-world success stories of GAMIT

The transformative potential of GAMIT is evident from several early adoption scenarios:

Customer-centric transformation

A leading European CSP leveraged GAMIT to identify gaps in its customer service AI strategy. The tool guided the company in deploying generative AI-powered chatbots, reducing response times by 40% and increasing customer satisfaction scores by 25%.

Proactive network management

In Asia, a CSP utilised GAMIT to implement AI-driven predictive maintenance for its 5G network. This reduced network outages by 30% and improved operational efficiency significantly.

Revenue expansion through AI innovation

One North American telecom giant used insights from GAMIT to launch AI-driven analytics services for enterprise customers. This created a new revenue stream worth millions annually.

What is AWS’s role in the GAMIT partnership?

AWS brings unparalleled expertise in cloud computing and AI technologies to the table. Their scalable infrastructure ensures CSPs can handle the data-heavy demands of generative AI whilst maintaining high performance and reliability.

And by leveraging AWS’s suite of AI and machine learning tools, CSPs can move beyond experimentation to fully integrated AI solutions. This partnership underscores AWS’s commitment to driving innovation in telecommunications.

And what about TM Forum?

As a global industry association, TM Forum has long been at the forefront of driving standardisation and innovation in the telecom sector. Its collaboration with AWS for GAMIT ensures the tool is not only technologically advanced, but also deeply rooted in industry-specific insights and practices.

TM Forum’s emphasis on collaboration ensures GAMIT reflects the collective wisdom of the industry, providing CSPs with a solution that is both cutting-edge and practical.

What does the road ahead look like for accelerating AI maturity?

As generative AI continues to evolve, tools like GAMIT will play a crucial role in helping CSPs navigate this dynamic landscape.

However, achieving AI maturity is not a one-time effort. It requires continuous learning, adaptation, and investment. In order to truly reap the potential rewards, CSPs must embrace a culture of innovation, where AI becomes a core driver of business strategy.

There are four key steps CSPs must take to make accelerating AI maturity a tangible reality:

Invest in talent and skills: Upskill teams to handle AI-driven workflows
Adopt a customer-centric mindset: Align AI initiatives with customer needs
Leverage partnerships: Collaborate with technology providers, startups, and industry bodies for mutual gain
Focus on ethical AI: Prioritise transparency and fairness in AI applications

The message from TM Forum and AWS is clear: the future belongs to those who dare to innovate. And GAMIT is the compass that will guide the way.

Source: TM Forum

Explore more articles